What do OnlyFans’ own numbers say?
OnlyFans reports through its parent company, Fenix International Limited, which files annual accounts with UK Companies House. These are the most recent figures, as reported by Variety.
| Metric | Figure | Period |
|---|---|---|
| Gross payments by fans | $7.22 billion (+9% year on year) | FY2024, year to 30 Nov 2024 |
| Paid out to creators | $5.80 billion | FY2024 |
| Creator accounts | 4.63 million (+13%) | FY2024 |
| Fan accounts | 377.5 million (+24%) | FY2024 |
| Paid out to creators | About $6.3 billion | FY2025, year to Nov 2025 |
| Paid to creators since launch | $30 billion+ | Since 2016, reported August 2026 |
| Creators past $1 million in lifetime earnings | 5,076 | Reported August 2026 |
| Creator share of each fan payment | 80% (OnlyFans keeps 20%) | Current terms |
Sources: Variety (August 2025 and August 2026) on Fenix International’s filings, and the OnlyFans Terms of Service. None of these figures is broken down by gender.
What does the average OnlyFans creator earn?
Divide the $5.80 billion paid out in FY2024 by the 4.63 million creator accounts and you get about $1,250 per account per year, or roughly $104 a month. That is our own calculation from the published totals, and it is the closest thing to an honest platform-wide average anyone can give you.
It also describes almost nobody. The total is spread across every creator account, from full-time professionals to pages that were opened, verified and left with a handful of posts. Earnings on OnlyFans are extremely top-heavy: most accounts earn little, and a small group at the top takes most of the money. On their own, the 5,076 creators who have each passed $1 million account for at least $5 billion of the $30 billion+ paid out since 2016.
Use $104 a month as a floor that an active page should clear comfortably. A man who posts daily, answers his messages and promotes outside the platform is a different kind of account from the average one in that calculation.
Why is the average misleading for male creators?
OnlyFans does not split earnings by gender, and no other public source does either. Any article quoting a precise average for men is estimating, often from a small survey or one agency’s roster. Treat those figures like a salary number from a stranger at a bar.
What we can describe is how the money flows on male pages. Most of what male creators earn comes from other men, and gay and bi men are the core paying audience regardless of the creator’s own orientation. Female subscribers exist, yet positioning a page only for them usually shrinks the pool of buyers. Two straight creators with similar content can end up with very different income depending on whether they welcome their male fans or ignore them.
Supply and demand matter as well. In FY2024 fan accounts grew 24% while creator accounts grew 13%, so demand on the platform rose faster than competition. That is good news in general, but it says nothing about your specific niche. This is why a proper account audit compares you with the top competitors in your niche instead of with the platform total.
What drives a male creator’s income?
Four levers explain most of the gap between a page that earns pocket money and one that pays the rent: who you reach, what you charge, how you handle messages and how reliably you show up.
Audience: who finds your page
Income starts with traffic from people likely to pay. For male creators that usually means communities of gay and bi men on Reddit and X, plus niche audiences around fitness, bears, daddies or jocks. JustForFans, a platform with a strong gay male audience, can add a second revenue stream. Our guide on how to promote OnlyFans as a guy covers each channel.
Price: what the subscription costs
OnlyFans lets you charge between $4.99 and $50 a month, or run a free page. The price decides how many people come in; bundles and free-trial links decide how many stay. A higher price is not automatically better. What counts is revenue per subscriber over their whole stay, including everything they spend after joining.
DMs: where the money moves
On an active account, pay-per-view messages, tips and custom requests can outgrow subscription income. Fans pay for attention and for content that feels made for them. That is why agencies staff male accounts with trained chatters around the clock and send PPV to segments such as new, loyal and lapsed fans instead of blasting the whole list.
Consistency: posting and replying every day
Fans cancel when a page goes quiet. Daily posts, steady promotion on two or three outside channels and fast replies keep subscribers renewing. Bunny Agency targets churn below 15% on managed accounts and reports it every Monday, because a page that loses fans each month has to replace them before it can grow.
Realistic income stages for male creators
Instead of inventing male averages, this table describes the typical stages a male account moves through and what separates them. Where you land depends on your niche, your limits and the hours you put in.
| Stage | What the account looks like | What moves it up |
|---|---|---|
| Side project | Posts when there is time, promotes rarely, answers DMs late. Most subscribers arrive by chance. | A fixed posting schedule and one outside channel used every day |
| Part-time business | Posts daily, promotes on Reddit or X, sells some PPV. Income swings from month to month. | Price tests, segmented PPV and faster replies to paying fans |
| Established page | Stable subscriber base, a content calendar, several PPV campaigns a week, churn tracked. | More channels, collaborations and a second platform such as Fansly or JustForFans |
| Top of the platform | A recognizable name in its niche, 24/7 messaging and a team behind it. | Reinvesting in promotion, brand deals and retention systems |
Illustration only. OnlyFans publishes no earnings data for men, so we attach no dollar ranges to these stages. Individual results vary.
How does agency commission change what you keep?
Once you work with an agency, two cuts come out of every fan payment. OnlyFans keeps 20% and pays out 80%. The agency then takes its share. At Bunny Agency that share is 25–50%, depending on how much of the work you hand over, and the exact rate and the amount it is calculated on are written into your offer before you sign. The details are on our commission and pricing page.
An illustration with round numbers: fans spend $4,000 in a month. OnlyFans keeps $800 and pays out $3,200. If an agency took an illustrative 40% of that payout, it would receive $1,280 and you would keep $1,920. To take home the same $3,200 you earned alone, the account would need about $6,670 in fan payments, roughly two-thirds more.
So the question for any agency is simple: can its chat team, pricing and marketing grow the account by more than its share costs? If the honest answer is no, you are better off alone or with a lighter service at a lower rate.
How much growth pays for the commission?
This table shows how much an account has to grow before your take-home pay matches what you earned alone. It also shows why the base of the percentage matters as much as the rate.
| Agency share | Growth needed if the share is taken from your payout | Growth needed if the share is taken from gross fan payments |
|---|---|---|
| 25% | +33% | +45% |
| 30% | +43% | +60% |
| 40% | +67% | +100% |
| 50% | +100% | +167% |
Assumes OnlyFans’ 20% fee and no other costs. Bunny Agency states its rate and its base in the written offer. Individual results vary.
What does Bunny Agency report across its creators?
Bunny Agency publishes two agency-wide claims. The first concerns retention: on average, monthly revenue rises 50%–300% for creators who stay three months or longer, with the range depending on starting point and niche. The second is that its creators typically earn $20,000–$55,000 a month, with top performers at $100,000–$300,000+ a month.
Read those numbers for what they are. They are agency-wide figures across every niche, not figures for male creators, and they describe accounts already under management. They are not a forecast for a new page, and individual results vary. The documented case studies, from $0 to $20,000 a month in six weeks to a 4.5× revenue jump in 14 days, are documented Bunny Agency results across all niches and are listed on our results page.
How can you estimate your own earning potential?
Work from your own numbers, not anyone’s average. If you already have a page, pull the last 90 days: subscribers, churn, revenue per subscriber, PPV conversion and tips. Bunny Agency’s audit uses the same 90-day window because it shows quickly which lever is weakest.
Starting from zero, estimate your reach instead. How many people see your posts on Reddit or X in a week? What share clicks your link, and what share of those subscribes? Early on, reach usually limits income more than price does, which is why promotion comes before price experiments.
Then decide how much of the work you want to do yourself. Our guide on starting OnlyFans as a guy covers the setup. If you want a team to run pricing, DMs and promotion, you can apply to Bunny Agency with or without an existing account.